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Common Projects

Somewhere between a dress shoe and a sneaker. Plain undressed design with focus on intention and function. Nothing unneccessary. Common Projects has succeed to identify the intensity of minimalism by creating something recognizable from the unrecognizable.

Cult sneaker brand founded in 2004 by brand consultant Flavio Girolami and former V magazine art director Prathan Poopat. Already back in 1990 the team started to discuss about collaborative projects. And not long time from that these two sneaker lovers started to build a sneaker brand of their dreams together. The intention was to create casual minimalist sneakers with focus on quality and the purest essence of clean shoe design. To find the root of shoe design in its simplicity. There is something same to be found in their design philosophy that our great master Alvar Aalto followed through his career; To let the product to be what it is in its honest essence.

The Sneakers are best known from the serial number stamped in gold on the outside of the shoe. This is the only visible branding symbol for the label. The number displays every pairs style number, Italian size and leather colour. And for those who want it totally plain the number can be rubbed off. After the original Achilles Low style the Common Projects collection has since grown to fill modern womens needs in every occasion- from high-top boots to sandals and derby shoes.

Common Projects

Somewhere between a dress shoe and a sneaker. Plain undressed design with focus on intention and function. Nothing unneccessary. Common Projects has succeed to identify the intensity of minimalism by creating something recognizable from the unrecognizable.

Cult sneaker brand founded in 2004 by brand consultant Flavio Girolami and former V magazine art director Prathan Poopat. Already back in 1990 the team started to discuss about collaborative projects. And not long time from that these two sneaker lovers started to build a sneaker brand of their dreams together. The intention was to create casual minimalist sneakers with focus on quality and the purest essence of clean shoe design. To find the root of shoe design in its simplicity. There is something same to be found in their design philosophy that our great master Alvar Aalto followed through his career; To let the product to be what it is in its honest essence.

The Sneakers are best known from the serial number stamped in gold on the outside of the shoe. This is the only visible branding symbol for the label. The number displays every pairs style number, Italian size and leather colour. And for those who want it totally plain the number can be rubbed off. After the original Achilles Low style the Common Projects collection has since grown to fill modern womens needs in every occasion- from high-top boots to sandals and derby shoes.

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